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When Customer-Oriented Sales Efforts Lose Ground : An Experimental Study on the "Dilution Effect"
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When Customer-Oriented Sales Efforts Lose Ground : An Experimental Study on the "Dilution Effect"
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61738-427-1
Type
conference paper
Date Issued
2010-02-19
Author(s)
Fischer, Peter Mathias
Herzog, Walter
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Vol. 21
Start page
186
End page
187
Pages
2
Event Title
American Marketing Association Winter Educators' Conference
Event Location
New Orleans, LA
Event Date
19.-22.02.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96797
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
57669