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Branding in Social Media: Evidence from Starbucks, Harley-Davidson and Ryanair
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Branding in Social Media: Evidence from Starbucks, Harley-Davidson and Ryanair
Type
case study
Date Issued
2010
Author(s)
Bresciani, Sabrina
Mandelli, Andreina
Language
English
HSG Classification
contribution to education
Refereed
No
Publisher
ecch reference no: 510-055-1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/97112
Subject(s)
business studies
Division(s)
MCM -Institute for Me...
Eprints ID
226242