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Wandel in der direkten Kundenbeziehung Entwicklung erfolgreicher Direct-to-Consumer Strategien
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Wandel in der direkten Kundenbeziehung Entwicklung erfolgreicher Direct-to-Consumer Strategien
Type
conference speech
Date Issued
2019-09
Author(s)
Lienhard, Severin Dominic
Language
English
HSG Classification
contribution to scientific community
Publisher place
ESCP Europe Berlin
Event Title
Forschungstagung Marketing September 2019
Event Location
ESCP Europe Berlin
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/98290
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
261393