1 - 10 of 14
-
PublicationUnderstanding the Value of Integrated RFID Systems: A Case Study from Apparel RetailThis contribution is concerned with the business value of RFID technology in retail. We present a case study of an RFID project at Galeria Kaufhof, a subsidiary of Metro Group and one of the largest department store chains in Europe. The project encompasses a variety of RFID applications at the interface of store logistics and customer service. The contribution that our study makes to the literature is threefold. First, we describe an innovative large-scale trial that goes beyond what was done in earlier projects in several respects. The most fundamental difference compared to previous trials is the full integration of RFID event data with POS and master data, which for the first time offers the retailer the opportunity to directly observe and analyse physical in-store processes. Second, the heterogeneity of RFID applications implemented by Kaufhof allows us to theorize about the effects that RFID may have on business processes from an IT value perspective. We develop a conceptual model to explain the different cause-and-effect chains between RFID investments and their impact on firm performance, the role of complementary and contextual factors, and the difficulties in assessing these impacts using objective performance measures. Third, we compare the case to a prior trial conducted by Kaufhof about five years earlier. The differences between the lessons that the company learned in the two projects illustrates the impact of technological advances and standardization efforts in recent years on the managerial perceptions of RFID business value, which allows for the derivation of a number of useful implications for practice.
-
PublicationChallenges of RFID Cross-Industry Standardization in the Light of Diverging Industry Requirements(IEEE, 2008-07-03)As in the case of the barcode, world-wide and cross-industry standardization is key for a successful RFID adoption and therefore crucial for its widespread use. EPCglobal, an international and cross-industry standard-setting body for RFID technology, intends to take different and partially conflicting industry requirements into account. We illustrate an area of conflict resulting from diverging requirements of four major industries regarding RFID technology. We propose that the early considerations of user requirements, communication, as well as cooperative development are crucial for the success or failure of cross-industry standardization. We deduce managerial implications from our considerations both for the adopter side and the standard-setting side.Type:Journal:Volume:Issue:
Scopus© Citations 17 -
PublicationVisualisation of Service Performance Information : Insights for Management Decisions(European Operations Management Association, 2011-07-03)A critical dimension of PMSs is the visualisation of performance information. In this paper, we propose an interpretative framework for information visualisation and address three fundamental managerial functions. A case example of a major European apparel retailer is presented in order to illustrate how the visualisation of performance information represents a communication medium, a knowledge management means, and a decision-support instrument. We find that, depending on the way performance information is shaped, communicated, and made interactive, it not only helps decision-making, but also offers a means of knowledge creation, and a route to influence behaviour through appropriate communication
-
PublicationO Transponder, Where Art Thou? : A Case Example of RFID Data Analytics in RetailThis contribution is concerned with the business value of large amounts of data generated by RFID data collection infrastructures. We present the case example of a department store that implemented RFID in its menswear department to seamlessly track thousands of items on their way from the distribution centre to the point of sale. The recorded trace data allow for a number of quantitative analyses, which provide novel insights into in-store logistics and customer behaviour on the sales floor. We provide a detailed overview of the underlying raw data, the deployed mechanisms for data filtering and aggregation, and the analysis procedures for generating business-relevant information. Our case study findings indicate that RFID poses an untapped opportunity for retail companies to improve category management, store layout design, inventory control, and process executionType:Volume:
Scopus© Citations 1 -
PublicationA Cost-Benefit Calculator for RFID Implementations in the Apparel Retail IndustryThe apparel retail industry is on the one hand facing challenges from increasing competition, consolidations, and thus increasing pressure to reduce costs. On the other hand, customers are getting more demanding, resulting in shorter fashion cycles, and demands for new customer experience. RFID technology is supposed to raise efficiency and to enable innovative customer service offerings. Besides cost savings, benefits are expected to arise from newly designed RFID applications and customer insights from analyses of shop floor data. Recently, apparel retailers started to investigate this technology, resulting in several trials and pilots world-wide. However, the business case of RFID in the apparel retail industry is not clear. Based on the findings of a real-world deployment, our contribution presents a cost-benefit calculator that is specifically designed to meet the requirements of apparel retail industry RFID implementations
-
PublicationRFID Data Analytics in Apparel Retail(Springer, 2009-09-02)The growing interest in the use and application of Radio Frequency Identification (RFID) on the part of the retail industry in recent years has sparked an intensive debate in academia and practice on the benefits to be expected. A large number of white papers, articles in trade journals, and research contributions have discussed the impact of RFID on supply chain performance. The majority of prior works has so far concentrated on operational efficiency gains from RFID-based process automation. In contrast, our research is motivated by the question, to what extent retail companies can draw benefits beyond simple efficiency gains from the analysis of large amounts of RFID data.
-
PublicationRFID im Textilhandel : Am Beispiel von GALERIA Kaufhof GmbH(Shaker, 2010)
-
PublicationRFID in the Apparel Retail Industry : A Case Study from Galeria Kaufhof(Springer, 2010)
Scopus© Citations 18 -
PublicationBRIDGE Anti-Counterfeiting Evaluation Report(EU Forschungsbericht, 2009)BRIDGE Anti-Counterfeiting Evaluation Report : EU Forschungsbericht : EU - www.bridge-project.eu, 2009.
-
PublicationBRIDGE Anti-Counterfeiting Application Guidelines and Implementation Roadmap(EU Forschungsbericht, 2009)BRIDGE Anti-Counterfeiting Application Guidelines and Implementation Roadmap: EU Forschungsbericht : EU - www.bridge-project.eu, 2009.*
