Simon A. Betschart

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Betschart

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Simon A.

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Strategic Management of Disciplined Disruption - A Practice & Process View on Enacting Alternative Organizational Futures

( 2019-07)
Grand, Simon
;
Betschart, Simon

The recent hype regarding disruptive innovation obscures that disruption theory is primarily a negative theory with limited predictive ability. In our study, we draw attention to disruption in the making and over time with a focus on managerial engagement. We hereby adopt a practice and process perspective. We benefit from a longitudinal empirical case study where an innovation project emerged into a disruptive innovation initiative in the course of its development. Since this potentially disruptive innovation unfolded in relation to a focused strategic and structural context, we discuss it as disciplined disruption. Based on our empirical study, we identified six management practices involved in disciplined disruption. We gathered four main insights regarding the strategic management of a disciplined disruption: (1) executive management needs to transform and configure the different practices; (2) the contextualization of a potentially disruptive innovation by the executive management is crucial; (3) executive management needs to engage in protecting potentially disruptive initiatives; (4) executive management needs to make the complexity inherent in potentially disruptive innovations manageable.

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/98479