Bosch, TimTimBoschVerploegen, KarinKarinVerploegenGrösser, Stefan N.Stefan N.Grösservan Rhijn, GuGuvan RhijnGrösser, Stefan N.Reyes Lecuona, ArcadioGranholm, Göran2023-04-132023-04-132017https://www.alexandria.unisg.ch/handle/20.500.14171/10287510.1007/978-3-319-45438-2_16Economically and environmentally it might be more responsible or even feasible to combine products and services to elongate product lifetime. Gispen, a major office furniture producer in the Netherlands, has embraced circular economic principles to create new business, extend product life time and improve the adaptability of their products. In the Use-it-Wisely (UIW) project two applications were developed. To estimate possible business impacts of adapting a circular economy concept for a com-pany, a dynamic business model simulation has been created by using the system dynamics methodology. And second, Gispen has developed a new Circular Economy Design Framework to support circular product design development. A combination of basic principles to design, upgrade, and reuse products according to circular economy principles are included in the framework as well as a circular life cycle assessment methodology. The development process, non-confidential company results of the tool application and directions for future research are described in this chapter.enCircular economy dynamicsBusiness modelsLife Cycle AnalysisSystem dynamicsbook section