Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels

Binder, JochenJochenBinderHerhausen, DennisDennisHerhausenSchögel, MarcusMarcusSchögelBurroughs, J.2023-04-132023-04-132013-02-15https://www.alexandria.unisg.ch/handle/20.500.14171/89618enCreating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channelsconference paper