Technology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Sales

Hildebrand, ChristianChristianHildebrandLevav, J.J.Levav2023-04-132023-04-132016https://www.alexandria.unisg.ch/handle/20.500.14171/105156enTechnology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Salesconference paper