Bergner, AnoukAnoukBergnerHildebrand, ChristianChristianHildebrandHäubl, GeraldGeraldHäubl2023-04-132023-04-132019-10-18https://www.alexandria.unisg.ch/handle/20.500.14171/98118This work examines the effects of conversational interfaces on consumers’ brand perceptions and purchase decisions. Evidence from four experiments shows that incorporating such interfaces into the shopping process promotes more intimate consumer-brand relationships and increases consumers’ inclination to choose high-priced premium offers compared to traditional interfaces.enconference paper