Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference.

Herhausen, DennisDennisHerhausenLudwig, StephanStephanLudwigWulf, JochenJochenWulfGrewal, DhruvDhruvGrewalSchögel, MarcusMarcusSchögel2023-05-022023-05-02https://www.alexandria.unisg.ch/handle/20.500.14171/116481enPreventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.conference paper