Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image

Scheidegger, GianlucaGianlucaScheideggerLinzmajer, MarcMarcLinzmajerRudolph, ThomasThomasRudolph2023-04-132023-04-132020-12https://www.alexandria.unisg.ch/handle/20.500.14171/111517https://doi.org/10.5771/0042-059X-2020-4-384enPrice discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price imagejournal article