Hoffmann, Christian PieterChristian PieterHoffmannvon Kaenel, AndreaAndreavon KaenelLutz, ChristophChristophLutzMeckel, MiriamMiriamMeckel2023-04-132023-04-132012-11-18https://www.alexandria.unisg.ch/handle/20.500.14171/9071710.5465/AMBPP.2012.258Online applications support and affect an extensive variety of today's social and business interactions. Trust has been identified as a key prerequisite for the acceptance and adoption of online services or applications. Research has come a long way in exploring antecedents and drivers of online trust. A range of authors have hypothesized that user characteristics, such as web experience and demographics, impact online trust formation. Based upon a survey among German internet users, we differentiate two user groups, Digital Natives and Digital Immigrants, and find significant differences in their trust formation. While Digital Natives look for a balance in perceived risk and benefit as well as convincing third party endorsements when choosing an online service, Digital Immigrants are more interested in large, well-established providers with a recognizable offline presence.enOnline TrustInitial Truste-BusinessPrivacySecurityjournal article