Bischof, Severin FriedrichSeverin FriedrichBischofBöttger, TimTimBöttgerRudolph, ThomasThomasRudolphMoreau, PagePuntoni, Stefano2023-04-132023-04-132016https://www.alexandria.unisg.ch/handle/20.500.14171/104902Assessing subscription models in retailing, we seek to identify the drivers that influence consumers’ attitude towards product subscriptions. Using Prospect Theory, we find that consumers prefer subscription boxes with surprise content in lower frequencies and subscription boxes with predefined content in higher frequencies.enbook section