Bringing the Brand to Life: Structural Conditions of Brand-Consistent Employee Behavior

Henkel, SvenSvenHenkelTomczak, TorstenTorstenTomczakWentzel, DanielDanielWentzel2023-04-132023-04-132007https://www.alexandria.unisg.ch/handle/20.500.14171/81603deBringing the Brand to Life: Structural Conditions of Brand-Consistent Employee Behaviorjournal article