Don't judge a book by its cover. How Big Data changes decision processes of marketing managers.

Wortmann, ChristophChristophWortmannFischer, Peter MathiasPeter MathiasFischerReinecke, SvenSvenReinecke2023-04-132023-04-132018https://www.alexandria.unisg.ch/handle/20.500.14171/101675enDon't judge a book by its cover. How Big Data changes decision processes of marketing managers.conference lecture