Gronover, SandraSandraGronoverRiempp, GeroldGeroldRiempp2023-04-132023-04-132001-08-01https://www.alexandria.unisg.ch/handle/20.500.14171/72632deCustomer Relationship Management (allgemein)MethodeMulti Channel ManagementOrganisationWirtschaftlichkeitworking paper