Nudging in the Pre-Purchase Phase: On the Effectiveness of Social Norm Nudges, Previous TikTok Usage and Potential Interactions

Schär, ArmandoArmandoSchärDalmus, CarolineCarolineDalmusStanoevska-Slabeva, KatarinaKatarinaStanoevska-Slabeva2023-04-132023-04-132022-08-09https://www.alexandria.unisg.ch/handle/20.500.14171/108402enSocial NormsSocial Media UsageTikTokDigital NudgingCustomer JourneyNudging in the Pre-Purchase Phase: On the Effectiveness of Social Norm Nudges, Previous TikTok Usage and Potential Interactionsconference paper