Kettle, KeriKeriKettleLoveland, KatherineKatherineLovelandHäubl, GeraldGeraldHäubl2023-04-132023-04-132013-10-03https://www.alexandria.unisg.ch/handle/20.500.14171/88615This paper examines the effect of a general self-concept prime (signing one's name) on the self-regulatory efforts of restrained and non-restrained eaters. We demonstrate that activating the self-concept induces restrained eaters to consume more food by inhibiting their chronic tendency to think about dieting and weight-control.enconference paper