Purucker, ChristianChristianPuruckerLandwehr, Jan R.Jan R.LandwehrSprott, David E.David E.SprottHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132011-10-15https://www.alexandria.unisg.ch/handle/20.500.14171/93382Eye tracking has traditionally relied on regions of interest as a data source for analysis. Although widespread, this methodology is prone to several limitations. A new approach for eye tracking data analysis relying on spatiotemporal scan statistics is proposed and an exemplary experiment on anthropomorphic car front design is conducted.enEye TrackingSpatiotemporal Scan StatisticsRegion of InterestAnthropomorphismCar Designjournal article