The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers.

Wortmann, ChristophChristophWortmannFischer, Peter MathiasPeter MathiasFischerReinecke, SvenSvenReinecke2023-04-132023-04-132018https://www.alexandria.unisg.ch/handle/20.500.14171/101676enThe Holy Grail in decision-making? How Big Data changes decision processes of marketing managers.conference speech