Friends forgive the little things: Different types of employee-brand relationships and their impact on employee brand endorsement

Holzer, MatthiasMatthiasHolzerBatt, VerenaVerenaBattPalmié, MaximilianMaximilianPalmié2023-04-132023-04-132019-05https://www.alexandria.unisg.ch/handle/20.500.14171/98689enFriends forgive the little things: Different types of employee-brand relationships and their impact on employee brand endorsementconference paper