Bieler, MartinMartinBielerMaas, PeterPeterMaas2023-04-132023-04-132018-07-27https://www.alexandria.unisg.ch/handle/20.500.14171/100209Industries such as financial services see drastically lacking consumer knowledge, leading to far from optimal decision-making. A libertarian paternalistic approach is to nudge people towards what the sender perceives as better choices, however there are significant limitations to the nudging methodology. We propose to enable or “boost” consumers by giving them crucial context-specific information just before they need to make a choice. Confronting the unwillingness of consumers to spend significant amounts of time learning about financial services, we suggest to enhance such a boosting approach by including game design elements in relevant customer journey stages.enconference paper