Morhart, FelicitasFelicitasMorhartHerzog, WalterWalterHerzogTomczak, TorstenTorstenTomczak2023-04-132023-04-132009-07-01https://www.alexandria.unisg.ch/handle/20.500.14171/7583510.1509/jmkg.73.5.122enBrand-Specific Leadership: Turning Employees into Brand Championsjournal article