Zollet, RomanRomanZolletBack, AndreaAndreaBack2023-04-132023-04-132014https://www.alexandria.unisg.ch/handle/20.500.14171/88269Most of the research into corporate websites has focused on usability and interactivity as the two predominant website characteristics from a user's point of view. Previous research showed that interactivity is a central website characteristic and plays an important role in consumers' perception and their responses. This study explores the companies' point of view and seeks to investigate the organizational motivation to adopt new interactive features on the corporate website.enInternetCorporate WebsitesWeb 2.0InteractivityDiffusion of InnovationsInformation Technology Diffusionwork report