Fleck, MatthesMatthesFleckKirchhoff, LarsLarsKirchhoffMeckel, MiriamMiriamMeckelStanoevska-Slabeva, KatarinaKatarinaStanoevska-Slabeva2023-04-132023-04-132007-12-19https://www.alexandria.unisg.ch/handle/20.500.14171/79838Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.enweblogtypologyclassificationSt. Galler blog cubejournal article