2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/57890Mental accounting refers to symbolic linkages between specific acts of consumption and specific payments, which have large impacts on consumer decisions. Using a combination of online and laboratory experiments, this research project aims at investigating (1) to what extent mental accounting mechanisms are relevant for energy-relevant decisions and (2) how mental accounting mechanisms can be leveraged to promote energy conservation.Mental accountingenergyconsumer behaviourexperimentsapplied research project