Inbound Marketing: Customer Activities in Business-to-Business Markets

Belz, ChristianChristianBelzZupancic, DirkDirkZupancicSchagen, AlexanderAlexanderSchagen2023-04-132023-04-132009-03-18https://www.alexandria.unisg.ch/handle/20.500.14171/76280enInbound Marketing: Customer Activities in Business-to-Business Marketsconference paper