How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities

Scharfenberger, PhilippPhilippScharfenbergerLandwehr, Jan R.Jan R.LandwehrTsai, Claire I.Claire I.TsaiZimmermann, Jenny LenaJenny LenaZimmermannHerrmann, AndreasAndreasHerrmannMcGill, Ann L.Ann L.McGill2023-04-132023-04-132020-12https://www.alexandria.unisg.ch/handle/20.500.14171/111516enHow Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communitiesjournal article