Thoma, Axel MichaelAxel MichaelThoma2023-04-132023-04-132013-11-19https://www.alexandria.unisg.ch/handle/20.500.14171/88447Value creation is mission-critical for any firm in today's business reality. Creating new value with one's key customers requires smart collaboration across the firm and value network. The Value Creation Dialogue explores the essential question of how firms successfully create and replicate new value with their most important customers. http://www.valuecreationdialogue.org/enValue CreationStrategic Customer Managementpresentation