Strategic marketing : market-oriented corporate and business unit planning

Tomczak, TorstenTorstenTomczakReinecke, SvenSvenReineckeKuss, AlfredAlfredKuss2023-04-132023-04-132017https://www.alexandria.unisg.ch/handle/20.500.14171/10352610.1007/978-3-658-18417-9enStrategic marketing : market-oriented corporate and business unit planningbook