RFID in retailing and customer relationship management

Uhrich, F.F.UhrichSandner, U.U.SandnerResatsch, F.F.Resatsch2023-04-132023-04-132008-06-01https://www.alexandria.unisg.ch/handle/20.500.14171/78310enRFIDAuto-IDitem level taggingapparel retailrelationship marketingRFID in retailing and customer relationship managementjournal article