Gorny, MarekMarekGornyFaltl, MartinMartinFaltlTomczak, TorstenTorstenTomczak2023-04-132023-04-132019-06https://www.alexandria.unisg.ch/handle/20.500.14171/98600enBrand managementBrandingBrand conceptBrand strategyCross mediaMarketing communicationRestructuringBusiness transformationAgilityEnergy sectorSustainabilityClimate changeRenewable energyRWEEnergiewendeTitle innogy: Rebranding and Transforming a Multinational Energy Company Case and teaching notecase study