Reinecke, SvenSvenReineckeTombach, AlexanderAlexanderTombachBecker, WolfgangUlrich, Patrick2023-04-132023-04-132021https://www.alexandria.unisg.ch/handle/20.500.14171/111237https://doi.org/10.1007/978-3-658-04795-5_17-2enMarketingcontrollingReturn on MarketingMarketing Performance MeasurementMarketingkennzahlenMarketingaccountingbook section