Koster, AlexAlexKosterSzczepanski, MichaelMichaelSzczepanskiLechner, ChristophChristophLechner2023-04-132023-04-132008-06-10https://www.alexandria.unisg.ch/handle/20.500.14171/78224Why do corporate growth initiatives so often founder? Why does one company succeed at opening up new markets and revenues while another company in the same industry fails? At too many companies, top decision makers don't look beyond the "what" of a growth strategy. But these executives also need to understand the "how" - the mechanics of the growth strategy and how to put them into practice. And they need to align both "what" and "how" with their own organizational culture. [http://www.strategy-business.com/article/08218]enjournal article