Hügler, Beatrice Karla SophieBeatrice Karla SophieHügler2023-04-132023-04-132022-02-21https://www.alexandria.unisg.ch/handle/20.500.14171/108964The mobility environment is currently changing worldwide. New technologies and mobility solutions are entering the market and environmental concerns are increasing. Mobility providers and governments are reacting to these changes and challenges and many of them are adapting their product strategies and policies accordingly. At the end of the activity chain, however, is the consumer, who ultimately needs to be convinced of new offers for where there is no will, there is no way to change. This dissertation explores the topic of mobility from a consumer's perspective: what do consumers desire in terms of mobility in the future, why do they use different modes of transport in cities and how can they be motivated to switch to more environmentally friendly alternatives? Article I. The first article investigates global future customer insights on mobility issues in the US, Europe and China. Via the use of qualitative in-depth interviews conducted by means of a trend receiver approach, this article develops a prospect of people's aspirations for mobility options for the year 2030 and beyond. Findings show that some of the current strategies of mobility providers are in line with people's expectations while others may need some reconsideration. Article II. The second article explores people's hidden motives for mode choice in cities using psychological projection. Furthermore, the effectiveness of different promotional measures to increase the attractiveness of alternative modes of transport is evaluated by applying a repeated evaluation technique. The article shows a significant variation in the motives for choosing different transport modes depending on sociodemographic factors. In addition, results demonstrate how various promotional measures to increase familiarity are only effective for certain modes of transport. Article III. The third article examines people's emotions towards alternative modes of transport and towards cars. It presumes that emotions towards the latter are currently changing due to negative consequences of extensive car use. In contrast, it supposes that positive emotions towards alternative transport modes can be strengthened and that focusing on them could be an effective way to promote their use in the long-term. Findings show that emotional perceptions regarding various modes strongly depend upon peoples sociodemographic background. In particular, the article demonstrates that some groups in society are very reluctant to show positive emotions towards modes of transport other than cars.enMobilitätVerbraucherverhaltenNachhaltigkeitVerkehrspsychologieEDIS-5178transport psychologyurbane MobilitätemotionssustainabilityKonsumentenverhaltenconsumer behaviourmobilitydoctoral thesis