Goldstein, Daniel G.Daniel G.GoldsteinJohnson, Eric J.Eric J.JohnsonHerrmann, AndreasAndreasHerrmannHeitmann, MarkMarkHeitmann2023-04-132023-04-132008-12https://www.alexandria.unisg.ch/handle/20.500.14171/77603When car rental agencies include insurance unless you specifically decline it, or software vendors recommend that you click "next" for a quick install, they're choosing default options for you-covertly or overtly guiding your choices. Well-designed product or service defaults benefit both company and consumer by simplifying decision making, enhancing customer satisfaction, reducing risk, and driving profitable purchases. Ill-conceived defaults (or, simply, defaults no one thought much about) can leave money on the table, fuel consumer backlashes, put customers at risk, and trigger lawsuits-costing companies dearly.enjournal article