Identification of Customer Groups in the German Term Life Market: A Benefit Segmentation

Schreiber, FlorianFlorianSchreiber2023-04-132023-04-132017-03-09https://www.alexandria.unisg.ch/handle/20.500.14171/10255310.1007/s10479-017-2446-yenIdentification of Customer Groups in the German Term Life Market: A Benefit Segmentationjournal article