2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/59018We aim to show how entrepreneurs in SMEs can exploit innovations successfully. The customer and his needs are important in this respect. We intend to explain which methods entrepreneurs can use in order to sense customer needs and to introduce them to marketable offeringsinnovation managementSMEssmall businessesapplied research project