Controlling Influencer Content Through Contracts: A Qualitative Empirical Study of the Swiss Influencer Market

Goanta, CatalinaCatalinaGoantaWildhaber, IsabelleIsabelleWildhaberGoanta, CatalinaRanchordás, Sofia2023-04-132023-04-132020-05https://www.alexandria.unisg.ch/handle/20.500.14171/112167enControlling Influencer Content Through Contracts: A Qualitative Empirical Study of the Swiss Influencer Marketbook section