Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards

Scheidegger, GianlucaGianlucaScheideggerRudolph, ThomasThomasRudolphLinzmajer, MarcMarcLinzmajerBischof, Severin FriedrichSeverin FriedrichBischof2023-04-132023-04-132020-10https://www.alexandria.unisg.ch/handle/20.500.14171/111750enPay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cardsconference paper