2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/59497Understanding Customer-Firm Interactions in Firm-Hosted Brand Communities and their Spillover Effects on Customers, Employees, and Performance OutcomesCustomer Relationship ManagementCustomer-Firm InteractionsSocial MediaChannel Spillover Effects; Multichannel Managementfundamental research project