2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/59324The objective of the MCAST project was to understand user needs with regard to broadband multicast streaming over 2.5G, 3G and WLAN networks, and to perform market analysis and develop relevant business models for the players involved. The project delivered a customer driven approach to the development and marketing of mobile video services. The identified customer requirements and cognitive reasoning for the consumption of digital video was vital input for the design of highly usable user interfaces in the new product development process.applied research project