C. Homburg, S. Kuester, H. Krohmer (2009) Marketing Management

Reinecke, SvenSvenReinecke2023-04-132023-04-132009-09-01https://www.alexandria.unisg.ch/handle/20.500.14171/75628deC. Homburg, S. Kuester, H. Krohmer (2009) Marketing Management - A Contemporary Perspectivebook review