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Kunden zu Fans machen : Was Unternehmen von der Fankultur des FC Schalke 04 lernen können
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Kunden zu Fans machen : Was Unternehmen von der Fankultur des FC Schalke 04 lernen können
Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2014-02
Author(s)
Jenewein, Wolfgang
DOI
10.1365/s11621-014-0336-0
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Volume
31
Number
2
Start page
10
End page
19
Pages
10
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/87333
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ES - Executive School...
EMBA - Executive MBA
Eprints ID
227884