How do hedonic design features influence an application's usage

Mobile applications (apps) have permeated every walk of our life. This has motivated many companies to jump onto the «mobile wave» and develop specific apps for their products and services. With the growing number of apps, it has become ever more difficult for companies to arrest attention and to motivate users to continuously use the installed apps. A strategy that frequently is followed is to «beautify» primarily utilitarian apps with hedonic design features in order to increase enjoyment. The current study therefore attempts to understand what effects do hedonic design features have on the usage of utilitarian apps. Our findings show that the implementation of hedonic design features goes along with two effects. First, the general duration how long a user uses an app is increased. Second, there is an inadvertent side effect in that hedonic design features negatively impact the usage duration of an app's utilitarian functionality. The paper concludes with the discussion of theoretical and practical implications of these findings.