Towards an Integrative Understanding of Privacy Nudging – Systematic Review and Research Agenda

When using digital technologies, various data traces are left behind for collection, storage and analysis. Innovative solutions for information systems are needed that mitigate privacy risks and foster information privacy. One mechanism to achieve this are privacy nudges. Nudges are a concept from behavioural economics to influence individual’s decisions. This paper focusses on building an integrative understanding of privacy nudging. Specifically, we conceptualize the constituting characteristics of privacy nudges by conducting a systematic literature review to cover the current state of knowledge in the interdisciplinary privacy nudge literature stream. We structure the intrapersonal factors that determine effectiveness for each privacy nudge in a morphological box and conceptualize on this basis current research coverage as well as demand for future research. Finally, we develop theoretical propositions contributing to the discussion of how to study and design effective privacy nudges that can pave the way for more privacy sensitive IT systems.