Evaluation und Weiterentwicklung von Kommunikationsstrategien in neuen Medien für eine zielgruppengerechte und permanente Präsentation radiologischer Messwerte aus dem Ortsdosisleistungs-Messnetz in Deutschland
Type
applied research project
Start Date
23 August 2012
End Date
31 March 2014
Status
ongoing
Keywords
e-Government
Open Data
Online-Kommunikation
Description
Das Projekt soll die Qualität und Zielgruppenangemessenheit der Internetangebote des BfS vor dem Hintergrund der relevanten Kommunikationsnetzwerke rund um verfügbare Radioaktivitätsdaten evaluieren. Hierfür sind ein fundiertes Verständnis der Kommunikations- und Informationsbedürfnisse unterschiedlicher Zielgruppen sowie eine differenzierte Formulierung massgeschneiderter Kommunikationsstrategien und Anpassungsoptionen heutiger Angebote notwendig.
Leader contributor(s)
Member contributor(s)
Partner(s)
Stiftung Risiko-Dialog
Funder(s)
Topic(s)
e-Government
Open Data
Online-Kommunikation
Method(s)
Qualitative und quantitative Analysen
Range
Institute/School
Range (De)
Institut/School
Principal
Bundesamt für Strahlenschutz
Division(s)
Eprints ID
220030

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  • Publication
    Content creation on the Internet : A social cognitive perspective on the participation divide
    (Taylor & Francis/Routledge, 2015-01-19)
    Hoffmann, Christian Pieter
    ;
    Lutz, Christoph
    ;
    Meckel, Miriam
    Sociodemographic variables are held to impact Internet users' willingness and ability to productively use online media. This effect can create a ‘participation divide' between distinct user groups. Recently, studies have enhanced our understanding of the participation divide by differentiating types of online content creation. They found that sociodemographics may only affect specific forms of online participation. We suggest that social cognitive theory (SCT) helps explain why and how sociodemographic variables influence different forms of online participation. Based on SCT, we analyze the mediating effect of two cognitive constructs, self-efficacy and privacy concerns, on different types of online content creation. We conduct a survey among German Internet users and apply structural equation modeling to compare three distinct theoretical models. We find that considering the mediating effects of cognitive constructs, based on SCT, improves our understanding of which sociodemographic variables affect which type of online content creation - and why.
    Type: journal article
    Journal: Information, Communication & Society (iCS)
    Volume: 18
    Issue: 6
    DOI: 10.1080/1369118X.2014.991343
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/106811
    Scopus© Citations 64