Travel Market Switzerland
Type
applied research project
Start Date
01 January 1998
End Date
31 December 2008
Status
ongoing
Leader contributor(s)
Partner(s)
Schweiz Tourismus, Schweizerischer Hotelierverein, TUI Touristik International, u.v.m.
Funder(s)
Range
Institute/School
Range (De)
Institut/School
Principal
verschiedene
Division(s)
Eprints ID
18758

Filters

Reset filters

Settings
Now showing 1 - 10 of 21
No Thumbnail Available
Publication

Predicting Packaged Holiday Purchases - The case of a mature market (Switzerland)

2008-12-03 , Laesser, Christian

View
No Thumbnail Available
Publication

Travel expense estimation by hedonic regression - The case of Switzerland

2008-02-07 , Laesser, Christian

This paper estimates the expenditures of Swiss travellers by means of a hedonic regression. Based on the constituting elements of a trip (number of travel companions from the same household, duration of trip, choice of destination, means of transport and accommodation), the overall and marginal costs of a trip (and thus expenditures) are estimated by log-linear regression. The key determinants of travel expenditure are (1) with regard to domestic tourism the number of participating household members, and (2) with regard to international tourism the duration of a trip. With regard to all forms of tourism, the type of accommodation has the comparably highest effect on trip expenditures.

View
No Thumbnail Available
Publication

Health travel motivations and activities : The Swiss case

2008-06-17 , Beritelli, Pietro , Engeler, Isabelle , Laesser, Christian

This study investigates predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well matured market. An a-priori segmentation of more than 11,000 trip cases (health travel as opposed to non health travel) was chosen as means of methodological concept, and stepwise logistic regression of 25 types of motivations and 72 types of activities towards group membership served as means of analysis. There appears to be a mature perception of health travel in the developed Swiss market, comprising rewarding elements of beauty, indulgence, and regeneration combined with demanding elements such as (challenging and stimulating) sports, including mountain biking, hiking, and golf.

View
No Thumbnail Available
Publication

Die Zukunft des Welt Tourismus

2011-02-24 , Laesser, Christian

View
No Thumbnail Available
Publication

Solo travel: Explorative insights from a mature market (Switzerland)

2009-06-01 , Laesser, Christian , Beritelli, Pietro , Bieger, Thomas

This study examines solo travel, and offers (1) a conceptual framework of solo travelers, (2) a profile of these types of travelers (by socio-demographic characteristics), and (3) a profile of travels (by specific descriptors). The data for this study stem from a comprehensive survey of Swiss travel behavior conducted 2004 by the University of St. Gallen (Switzerland). The conceptual model is derived from transportation research. It proposes an a priori segmentation of four types of solo travel, delineated on the combination of the (1) departure status (a single, one-person household, compared to a collective, multi-persons household) and (2) arrival status (solo travel, compared to group travel), thus creating a two-by-two matrix with four segments overall. Solo travelers basically either tend to foster an existing social network or try to nurse their curiosity and at the same time look for new social contacts. The results of the profiling further reveal significant differences between the solo travel groups, as well as towards a control group incorporating all other travel. They include income, profession, and age, as well as familiarity with the destination, choice of type of accommodation, expenditures and various types of trips. However, no significant differences can be reported with regard to the choice of destination.

View
No Thumbnail Available
Publication

Tell Me Who You Think You Are and I Tell You How You Travel : Exploring the Viability of Market Segmentation by Means of Travelers' Stated Personality

2011-05-24 , Laesser, Christian

People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian MBTI variables) of travellers from Switzerland. We performed a data-driven a-posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis was complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. We identified four clearly delimitable segments. They not only differ in terms of the psychographic traits of the segment members but also in terms of their socio-demographic characteristics as well as travel profiles. Despite a growing body of work on classical market segmentation, there is still a limited number of works on potentialities of psychographic approaches relating to a traveller's traits and/ or personality as a segmentation basis in tourism.

View
No Thumbnail Available
Publication

Travel Market Switzerland 2004 - Basic Report and Variables Overview

2005 , Laesser, Christian , Bieger, Thomas

In 2004, for the 16th time since 1972, a survey on the travel behaviour of the Swiss population was conducted. The database resulting from this project (Travel Market Switzerland 2004) is still the most extensive one on private trips of the Swiss population. This report gives an overview on - Method/ procedure of data collection (cf. chapter 2), and - Results (cf. chapter 3). Furthermore, 1998 research on the clustering of travel situations based on motivation factors was replicated as part of this report (Market segmentation by motivation: results of 1998 research revisited). Please refer to chapter 4. To give insight into previous publications on Travel Market Switzerland, we made a compilation of all related papers published by the authors of this report; please refer to chapter 5. Finally, a list of all currently available variables gives an impression of data available for research (cf. chapter 6).

View
No Thumbnail Available
Publication

Visit friends and relatives (VFR) purpose of trip and the choice of accommodation - The Swiss case

2010-09-15 , Backer, Elisa , Laesser, Christian

Whilst destination marketing organizations around the world invest many resources into tourism marketing, little focus is placed on Visiting Friends and Relatives (VFR) travel. A primary reason for this has been linked to the assumed lack of benefits to commercial accommodation operators. However, not all VFR travelers stay with the friends or relatives that they travel to see. This research aims to contribute to the small body of literature that has considered the behaviors of those VFR travelers who select commercial accommodation. Focusing on the Swiss market as a typical mature travel market, this research has found several key differences between VFR travelers who stay with their friends or relatives and those who choose commercial accommodation. A key finding has been a significant difference in length of stay, whereby VFRs staying in commercial accommodation enjoy longer periods of stay in the region. Those VFRs also travel greater distances.

View
No Thumbnail Available
Publication

Tourismustrends auf dem Prüfstand - Sättigung und Polarisierung

2002-10-03 , Bieger, Thomas , Laesser, Christian

View
No Thumbnail Available
Publication

Travel expense estimation by hedonic regression - The case of Switzerland

2006-12-04 , Beritelli, Pietro , Bieger, Thomas , Laesser, Christian

This paper estimates the expenditures of Swiss travellers by means of a hedonic regression. Based on the constituting elements of a trip (number of travel companions from the same household, duration of trip, choice of destination, means of transport and accommodation), the overall and marginal costs of a trip (and thus expenditures) are estimated by log-linear regression. The key determinants of travel expenditure are (1) with regard to domestic tourism the number of participating household members, and (2) with regard to international tourism the duration of a trip. With regard to all forms of tourism, the type of accommodation has the comparably highest effect on trip expenditures.

View