Continuous value shaping: A boundary concept for innovating service innovation approaches
Journal
Electronic Markets
Type
journal article
Date Issued
2025-04-01
Author(s)
Böhmann, Tilo
;
Roth, Angela
;
Satzger, Gerhard
;
Benz, Carina
;
Beverungen, Daniel
;
Andreas Boes
;
Breidbach, Christoph
;
Martin Gersch
;
Gudergan, Gerhard
;
Hogreve, Jens
;
Kurtz, Christian
;
Barbara Langes
;
;
Lewandowski, Tom
;
Meiren, Thomas
;
Nägele, Rainer
;
Paluch, Stefanie
;
;
Poeppelbuss, Jens
;
Robra-bissantz Susanne
;
Schultz, Carsten
;
Jan H. Schumann
;
Jochen Wirtz
;
Nancy V. Wünderlich
Research Team
IWI6
Abstract
Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only fragmented solutions. Sociological theory has proposed “boundary objects” as an effective umbrella for communication and
cooperation among communities. Therefore, we introduce continuous value shaping (CVS) as a boundary object describing service innovation approaches along five principles. We reflect on this concept
through the different disciplinary lenses of researchers in service marketing, information systems, service engineering, sociology of work, and innovation management. These perspectives highlight how the CVS principles already connect to discourses within the individual disciplines. However, the CVS concept will not only provide an umbrella to embrace existing activities in different academic disciplines. It also assists to identify research themes that will benefit from uniting the power of these disciplines, and it can serve as an integrating framework to conceptualize complex service innovation approaches. Thus, the CVS concept should guide both researchers and practitioners to develop and implement novel innovation and transformation efforts—in and across organizations.
cooperation among communities. Therefore, we introduce continuous value shaping (CVS) as a boundary object describing service innovation approaches along five principles. We reflect on this concept
through the different disciplinary lenses of researchers in service marketing, information systems, service engineering, sociology of work, and innovation management. These perspectives highlight how the CVS principles already connect to discourses within the individual disciplines. However, the CVS concept will not only provide an umbrella to embrace existing activities in different academic disciplines. It also assists to identify research themes that will benefit from uniting the power of these disciplines, and it can serve as an integrating framework to conceptualize complex service innovation approaches. Thus, the CVS concept should guide both researchers and practitioners to develop and implement novel innovation and transformation efforts—in and across organizations.
Language
English
Keywords
Continuous value shaping (CVS)
Continuous value shaping (CVS)
Service research
Service research
Service innovation
Service innovation
Digitalization
Digitalization
Sustainability
Sustainability
Interdisciplinary research
Interdisciplinary research JEL Classification M10
O30
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
35
Number
1
Start page
1
End page
20
Pages
20
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
JML_1025.pdf
Size
1000.23 KB
Format
Adobe PDF
Checksum (MD5)
76253b2d30448718701bad507bbd0c36