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Journal
Swiss Marketing Review
ISSN
1865-6544
Type
journal article
Date Issued
2017-10-30
Author(s)
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München GmbH
Publisher place
München
Number
5
Start page
14
End page
16
Subject(s)
Division(s)
Eprints ID
252552
File(s)
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open.access
Name
SMR_52017_Artikel Christian Belz.pdf
Size
170.26 KB
Format
Adobe PDF
Checksum (MD5)
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