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Erfolgreich klein bleiben
Journal
Swiss Marketing Review
ISSN
1865-6544
Type
journal article
Date Issued
2017-10-30
Author(s)
Belz, Christian
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München GmbH
Publisher place
München
Number
5
Start page
14
End page
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101855
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
252552
File(s)
SMR_52017_Artikel Christian Belz.pdf (170.26 KB)